If manuhiri (visitors) are seeking authentic ways to interact and engage with New Zealand genuinely and respectfully, then partaking in Māori-owned and operated tourism is undeniably the best way to do so.
As the tangata whenua of New Zealand, Māori have an unprecedented insight into the natural splendour and interconnectedness of the terrain, often showcasing the common thread between the past, present, and future.
With over 100 iwi (tribes) across Aotearoa, each has their own story and distinctive culture to tell. There are a plethora of tours, activities, and immersive events to enjoy whilst learning more about Māori heritage directly from the voices of those who are a part of the culture.
Learning more about the culture and the people who have been a part of it for over 1,000 years not only allows manuhiri to form emotional connections with the land but also encourages them to contribute to the culture, environment, and economy in a positive manner.
Some of the Māori-owned and operated tours available include visiting New Zealand’s largest living kauri tree, Tāne Mahuta, which resides in the Waipoua Forest, named after the God of the Forest in Māori legend. You will hear from Māori guides the stories passed down from their ancestors about the tree and how they are working today to protect its legacy.

Then, discover the story of the legendary Polynesian explorer Kupe, who first landed on the country over a millennium ago, as told through storytelling, art, and immersive film at Manea Footprints of Kupe.
Don’t miss the opportunity to bathe in the geothermal waters of Ngawha Springs in Te Tai Tokerau, which are renowned for their healing abilities.
Follow this up by eating your way through Ōtautahi Christchurch on an Āmiki Cultural Food Tour. Discover local history with a Māori historian who will tell you all about the city’s rich history and culture as you walk, talk, and indulge.
No matter what adventure you choose, you’ll be spoilt for choice and have a second-to-none opportunity to engage with New Zealand culture in an authentic and beneficial way.